MHF Mini Manuals are branching out

As part the MHF's efforts to diversify the ways it delivers health information, it is now possible to commission the award-winning MHF Mini Manuals in a variety of new sizes and formats.

Alongside the now well-established A5 Mini Manuals and the new MHF Leaflets, these different sized Mini Manuals represent a new approach to providing gender specific health promotion information.

These smaller MHF Mini Manuals have a number of benefits. They are far cheaper to produce and can be picked up discreetly and easily taken away. Therefore, they can be very effective in signposting specific company or local services to men. These resources represent an excellent branding opportunity as it is possible to include a range of logo's and contact details. Furthermore, it is possible to cover a broad range of subjects depending on your requirements.

The smaller versions of MHF are available in the following sizes:

• A3 leaflet, full colour, folded to A7 (ie. roughly credit card sized)
• A6 Booklet, mono with colour cover, gloss laminated
• A6 Booklet, full colour with colour cover, gloss laminated

It is possible to simply edit down an existing manual or to use copy provided by the client into the house style (although the latter option has higher cost implications).

To illustrate the potential of this approach the MHF recently worked with colleagues in Wigan to produce the following A6 resource. Please find an example of page from inside this mini manual below:

Due to economies of scale it isn't worth commissioing one of these mini manuals in a print run of fewer than 1000 copies. However, due to the simplicity and relatively low costs of printing these resources, it is possible to produce significant numbers of leaflets for relatively little expenditure.

Please contact Rachel for more information including relevant costs and to discuss your specific requirements: Rachel.Mustafa@menshealthforum.org.uk