Do you know the most common cause of death among young men under 35? All told 90% of us do not know that the answer is suicide.
A new survey by YouGov published to mark the launch the CALMzone in London today also shows almost one in three Londoners say they know someone who has taken their own life. The charity warns of a silent death toll of young men.
CALMzone offers a free charity helpline - 0808 802 5858 - and text service for young men at risk of suicide in London. Look out for a series of striking billboard ads at prime London sites such as Westfield announcing the initiative.
David Baddiel, patron of CALM, the campaign against living miserably, said: 'Nine out of ten Londoners do not know that suicide is the single biggest killer of young men in the capital, and nearly half the population in London incorrectly believes either that knife and gun crime (25%) or road accidents (24%) pose a greater threat to young men’s lives than suicide (10%).
'In reality, 119 men aged between 15 and 34 in London killed themselves last year, compared with 59 assaults and 56 road traffic accidents.'
Topman is supporting the launch with an eight-hour star-studded session of DJs battling it out at Topman in Oxford Street.
The launch follows the success of CALM’s helpline in Merseyside, which has helped reduce young male suicides in the region by 55% over the past 10 years.
Danni Mather, who credits CALM with saving his life, said: 'I know now that should I ever need to talk to somebody, need somewhere to go, CALM will always be there for me. They have helped me to an extent I could not possibly explain, I owe these people everything and I hope they can go on to help everybody that may need it.'
Radio 1 DJ Zane Lowe said: 'What support groups like CALM do is help men who struggle with balance to understand that they are not alone. That when things get too much, there is help at hand. It’s really important that music plays a part in this. It helps people to express themselves when simple dialogue is not enough.'
Supported by a grant from City of London's City Bridge, CALM has been commissioned by Inner North West London Primary Care Trusts covering Hammersmith & Fulham, Kensington & Chelsea and Westminster. The service begins 26 November 2011.
CALM would like to see other PCTs in London to commission its services, particularly those areas where the suicide rates are higher than the national average.
CALM director Jane Powell said: 'We have seen the difference we have made in Merseyside and are delighted to be able to reach out now to young men in London. Suicide is silently stealing the lives of a devastatingly high number of young men each year - we urge other PCTs to follow suit and commission our services so we can help save even more families from the anguish of suicide.'
Page created on November 25th, 2011
Page updated on November 25th, 2011