Prostate Cancer Charity changes name

The Prostate Cancer Charity has become Prostate Cancer UK.

The organisation say they 'have chosen our new identity to help us raise our voice, raise our game and reach more men. Urgently. Prostate cancer is predicted to become the most common cancer by 2030. Yet many men are unaware of the disease and research is still badly underfunded. We believe men deserve better. With our bold new identity and approach we will fight for this.'

They cost the identity refresh at around £190,000. The organisation go on: 'Our new name puts us in a much better position to deliver change for men. It communicates authority, expertise and nationwide impact. This will help us form influential partnerships and improve care for men.'

The organisation's logo is now a man made up of men. They say: 'This strong figure built from familiar symbols communicates our aim to reach and represent all men. It is designed to be more noticeable to men.'

Prostate Cancer UK conclude: 'The new look is a vital part of our new identity but the changes go much deeper. We are evolving internally to become a more direct, bold and open organisation.'

• For more information and to see the new logo, click here.