Men and Salt

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Jan 09: Men And Salt report published

Background

Working in partnership with the Food Standards Agency (FSA), catering company Quadrant and Royal Mail, the MHF devised a project aimed at informing men about salt in their diet and its impact on their health.

Based at the Royal Mail centre in Greenford, a month long health communications campaign was developed around the FSA's key salt messages aimed primarily at the male staff. The project worked closely with the on-site catering company using specially designed promotional material supplemented with healthy eating tasting events to develop healthier options for the canteen menu.

Evaluation showed the men increased their knowledge of salt and its effects on health and retained knowledge of the FSA's key messages on salt. The project has also provided an effective and evaluated template for running further issue-based health campaigns for men in the workplace.

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