The lads mags don't appear to be offering the modern male the sort of read he wants. Their circulation figures are down by 2.3% on last year.
The big losses are being suffered by the monthlies with FHM down 14%, Maxim down 19% and Esquire down 24%. At this rate the sector could be dead in five years.
On the other hand, the health-related titles are up — Men's Health by 1.9% and Men's Fitness by 5.7%. In a recent survey on malehealth, 96.7% of readers say they would be more likely to buy men's magazines if they contained good quality health information. Is it about time the lads mags editors took notice?
Page created on February 18th, 2006
Page updated on December 1st, 2009