My role


Men's Health Week 2010

Men and Physical Activity - 14-20th June 2010

diverPhysical activity can improve all aspects of health, from relieving stress and anxiety to losing weight, reducing the risk of cancer, heart disease and diabetes, and improving sexual performance. If it came in the form of a pill, we'd all be asking for it. Yet too many men are now physically inactive.

The government hopes to get two million more people active by 2012. Sport England wants to get one million adults taking part in more sport by 2012/13.

Men's Health Week 2010, which takes place during the early stages of the World Cup in South Africa, will make a major contribution to rhis campaign to get the nation more active and more healthy. It will get men up off the sofa and walking, jogging, gardening, swimming, playing sport... in short, moving more. We will harness the power and resources of professional sport to reach more men with new health services and campaigns.


The Week has two aims:

  • To encourage more men to become more physically active and to take part in sport
  • To develop the potential of sports stadia and other venues for delivering health services and campaigns to men. 

Harnessing the power of sport

Men attend sports events in very large numbers. About 13.5 million people, overwhelmingly male, attend Premier League games in England each season. 1.5 million people attend Premier Rugby (union) and a 1.7 million attend Super Rugby (league) matches. In 2008, county cricket attracted an all-time high total attendance of 1.5 million spectators.

These regular and large predominantly male audiences create a major opportunity to deliver health services and health promotion campaigns.

Major sporting events also create an enormous opportunity to engage more men in physical activity. The 2010 FIFA World Cup takes place in South Africa but will generate enormous interest among men in the UK. The Group matches take place between 11-25th June, overlapping with NMHW.

Other significant forthcoming events in the UK include the London 2012 Olympic Games and Paralympic Games, the Ryder Cup (2010), the Commonwealth Games (2014) and the cricket World Cup (2019).

Good practice 

LeedsMet University and the Leeds Men's Health Network have demonstrated how male interest in sport can be used at rugby matches at Headingley Carnegie Stadium. Male fans have been offered fresh fruit, general health information and 'MOT' health checks covering cholesterol, blood pressure and weight.

In football too, through Premier League Health, 16 clubs are working with local health agencies including Primary Care Trusts to develop projects that will use the football 'brand' to engage over 4,000 men. The initiative aims to tackle issues as diverse as depression, obesity and general poor physical health, as well as alcohol and substance abuse. Men will be encouraged to play more sport, with some being trained to become football coaches themselves. The projects will also point the men who take part in the direction of other agencies that might be able to help improve their health.


If you're interested in sponsoring the week, we're offering two levels of sponsorship:

  • Level 1. £2k. - includes a box of MMs, a poster, an online resource pack, access to all NMHW events including the expert symposium and a training event for staff, a profile in the PR campaign.
  • Level 2. No fixed fee - to be negotiated on a 1-1 basis. The package includes Level 1 plus: sponsorship and participation in 'A Question of Health' launch event, or bespoke activity.

'A Question of Health' is an event based on BBC TV's Question of Sport: 5-6 organisations will field teams that will compete to take part in a final against a celebrity team.

NMHW 2010 activities

During NMHW 2010, the MHF will:

  • Raise men's awareness of the importance of physical activity and sport to better health.
  • Host a high-profile national launch event "A Question of Health." This will cover a range of men's health issues in an innovative and entertaining way.
  • Publish resources that can be used on a long-term basis. These will be for the use of individual men and for professionals. MHF plans to produce generic materials – including a MHF/Haynes 'mini manual' on men and physical activity as well as web-based information – that can be used in a variety of settings. Bespoke materials can be produced for individual organisations.
  • Support local events, organised by individual primary care or other health organisations, workplaces, sports organisations, community groups, etc., eg. 'MOT' checks for men or health improvement campaigns on lifestyle issues.
  • Work with the All Party Parliamentary Group on Men's Health to hold a meeting to discuss men, physical activity and sport.
  • Publish new policy on the NMHW theme issue.
  • Organise national/local PR/media activity.

The Week will be followed by an expert symposium on men, physical activity and sport which will aim to develop further policy and practice in this area.



Page created on March 9th, 2010

Page updated on March 9th, 2010


In This Section