Many men are reluctant users of traditional health services, such as GPs and pharmacies, and do not always respond to mainstream health awareness campaigns.
However, most men care about their health and do respond to messages when the information is presented in formats that appeal to them. We know that men are enthusiastic users of wide range of new technologies – online systems, mobile phone applications, social networking, gaming, etc. We want to harness this interest in new technologies to develop health services, information and products that engage men so they take action to improve their health.
There is growing evidence that information and services provided through the internet and other technologies can be used to improve men's health outcomes. 37% of men used the internet for health information in 2009, up from 31% in 2008, according to National Statistics data. This is a promising base on which to build. Men's Health Forum's consumer website (www.malehealth.co.uk) attracts over 1.5m unique visitors a year; for the 2010 World Cup, NHS Choices worked with MHF to develop male-specific tools and content using a football theme; and in partnership with MHF, BT developed a pioneering intranet-based lifestyle change programme for its staff that attracted over 16,000 users, most of whom were men. Many men who have not been physically active have been motivated by participative home video games such as Nintendo Wii.
During MHW 2011, MHF aims to:
Page created on June 10th, 2011
Page updated on June 10th, 2011