Blue September report: 'different accents, same message'

Blue September have published a fascinating new report on Blue September 2011, the MHF backed cancer awareness-raising campaign.

The report includes a video montage from each of the five countries involved: Australia, New Zealand, USA, UK and Ireland.
 
Blue September director Mike Chapman says: 'It’s a great snap shot way of seeing how the 2011 Blue September campaign played out in the various markets. Different accents – same message: Get Blue!'

• Read, see and download the report