The MHF is working on a Football Foundation initiative to help local football clubs develop health information programmes about cancer and acreening services aimed at men.
Ahead of the Game is a twelve-month pilot programme funded by the Football Foundation and the Department of Health, in partnership with the Men’s Health Forum. The programme aims to use the power of football to raise awareness of the signs, symptoms and risk factors of bowel, lung and prostate cancer among men over 55.
The programme has four main objectives:
In July 2009, five grants were awarded from the programme to support initiatives at Brighton and Hove Albion FC, Norwich City FC, Scunthorpe United FC, Blackburn Rovers FC and Portsmouth FC where the programme was launched in September 2009.
David Wilkins, policy officer for the MHF, said 'Football is a very powerful medium to convey targeted health messages to specific groups and our involvement with this work links in well with our broader activity around this year's National Men's Health Week, which explores the ways not only in which men can be encouraged to be more active but also how the power of sport can be harnessed to engage with male audiences'.
Page created on April 1st, 2010
Page updated on April 19th, 2010