My role
My role
Men's Health Week reached parts of the media men's health has never been to before including China.
Men's Health Week 2012, the Yolo campaign, male heart health and the MHF's survey of men's health with Benenden Healthcare, all caught the interest of the traditional print and broadcast media. A higher profile was given to social media too. Here are all the links you need. Yolo. (You only link once!)
Our survey with Beneden highlighted the fact that men put on about a stone after becoming a father, a story that attarcted interest as far away as Australia:
There was also Men's Health Week linked coverage of male menopause in the Daily Express and a mention in The Sun. Plus, of course, a great piece in the magazine of our friends at the British Heart Foundation.