Premature male heart disease isn't just a personal tragedy, it costs the economy £5.3 billion a year.
Because put simply, coronary heart disease (CHD) is the most common cause of death – and premature death – for men in the UK. Heart disease disproportionately affects men and especially men in the lower income groups.
All the stats above are from P.Scarborough, et al, Coronary heart disease statistics, 2010 edition (British Heart Foundation)
Men’s Health Week 2012 has two main campaign objectives - health promotion and fundraising.
Health promotion objectives:
Who we are trying to reach?
National Men’s Health Week was first held in June 2002 and since then it has grown steadily in size and impact. In the past 10 years, the campaign has provided a focal point for individuals and organisations with an interest in improving men’s health. It is now firmly established as a key part of the public health calendar. Each year the campaign focuses on a different area of men’s health.
This year’s campaign will broaden its target audience reach further and launch an annual fundraising appeal. In order to accomplish this expansion successfully, we will use the Father’s Day marketing theme to construct our promotional and marketing messages to the general public.
We very much want to hear from you if you as an individual or organisation would like to take an active part in the Week. Please contact Renata Pucci at email@example.com
Page created on November 1st, 2011
Page updated on May 10th, 2012