NMHW 2010 will seek to engage men and boys of all ages but with a particular focus on middle-aged (35+) men in routine and manual groups. (This fits well with the new Change4Life priorities.)
Our target for 2012 is to get the proportion of men aged 35-64 meeting the CMO physical activity targets up to the same level as that for men aged 25-34 (49%) by 2012. This means we want to get just over 1.1m men more active in two years.
We expect local Men’s Health Week events to reach over 250,000 men, our partners to reach over 500,000 men and our media activity to reach over 15m men. In total some 15.75m men will receive Men’s Health Week messaging. Let’s get them moving.
The four key messages for men are:
The key messages for professionals and policymakers are:
Page created on April 1st, 2010
Page updated on April 2nd, 2010