My role



Case Studies

Pitstop publicityThis section includes some good examples of gender-sensitive services.


Case studies from Lewisham, Bradford, Knowlsey, Sefton and Nuneaton & Bedworth. Plus Scotland.


Led the way with a scrutiny review of men's health provision in the borough in 2007.

Bradford Health of Men

Five-person team of health professionals aiming to improve health of boys and men through direct work (eg health advice and services with clients) and indirect work (eg training and support with a range  of professional staff). The team favours non-traditional, non-threatening environments such as workplaces, pubs, barbershops, retail outlets, betting shops, sporting clubs and other various male oriented venues.

Knowsley Pitstop

Social marketing campaign which used the motoring analogy ofencouraging men over 50 to 'drop in for a pit-stop' to bring health checks to men unlikely to have one. Over 1,000 older men in Knowsley benefited directly. 85% of men followed up six weeks later said they had made lifestyle changes.

Sefton 'Working our Way to Health'

Programme targeting men over 35 who were unemployed, on incapacity benefit, acting as carers or in low-paid jobs in disadvantaged areas aiming to improve diet, encourage physical activity and prompt smoking cessation.

Nuneaton and Bedworth Healthy Living Network

Programme of 'green space' health 'MOTs' including weight,

blood pressure, diet and other advice delivered, weather permitting, on green spaces outside mosques, football pitches, allotment

sites and industrial estates.

NHS Scotland

Here are two good examples of service campaigns targeting men from north of the border.



Well Men Health Service Pilots Evaluation

An evaluation of the individual and overall impact of 18 well men pilots across 7 Health Boards in Scotland, and their effectiveness in contributing to meeting the health improvement policy objectives of the Men's Health Strategy (published by the Scottish government, 2008.)

Halton and St Helens PCT: Go — Men's Health Campaign

A men's health programme launched in 2008 to encourage men to take better care of their health and to make more use of available health services (featured in the DH Report Transforming Community Services & World Class Commissioning, 2009.)

'Fit As A Fiddle' Age Concern

'Fit as a fiddle' is a national programme funded by the National Lottery through the Big Lottery Fund and delivered by Age Concern. It aims to improve the health and wellbeing of older people, promoting physical activity, healthy eating and developing 'active networks' for the over-50s.


Newspaper articles

Page created on March 31st, 2009

Page updated on December 1st, 2009