NATIONAL MEN'S HEALTH WEEK 2008:
Getting good publicity for your health initiative is crucial. It can help to promote men's health and increase the profile and credibility of your organisation.
Following these tips will help you generate the publicity you need:
The Men's Health Forum will be generating media coverage at a national level. The coverage during previous Weeks has been very substantial by the usual standards of a national health event. We hope to generate even more in 2008.
However, it is important to be aware that national publicity about a health week will have a limited impact on men in your area. There is no substitute for the effective exploitation of local media opportunities to complement whatever appears in the national media. It is also vital to use other means of communication to reach men locally (eg. posters, leaflets, community or workplace newsletters, e-mail groups, websites, etc.).
Contact details: name, telephone number, e-mail address
to improve health of men at work
<Newtown> Health Centre is today launching a major new health initiative for men as part of National Men's Health Week.
Doctors and nurses from the Centre have set up a mobile men's MOT check which will tour local businesses, offering men free information and advice on how to achieve a healthy weight. Men will be able to get weighed and blood pressure and cholesterol checks will also be available.
The Centre is offering this service to encourage employers to raise awareness of the importance of men's health in the workplace. It also hopes to encourage men in <Newtown> to take better care of their health and to make more use of health services. The Centre believes that more must be done to improve men's health since too many men die prematurely, often because of problems linked to being overweight. Men are often also reluctant to visit their doctor until health problems have become serious and harder to treat.
The first company that the MOT team will visit was the local <Engineering Works>. <Mr X Chairman> of the <Engineering Works> commented, 'We all know men don't look after their health as well as they could and I have to admit I'm no exception. It's great that the health Centre is reaching out to local businesses and really getting their message across. You never know, a quick check-up could result in a longer life.'
<Newtown Health Centre's Director, Dr. Z> said, 'Because men are often reluctant to visit a doctor we've decided to take this new service to them. It's convenient, it's free, it's quick and it's completely confidential. We hope that this will help raise awareness with both local employers and local men about health issues.'
<Newtown> Health Centre's initiative is one of hundreds taking place throughout the country during National Men's Health Week. The Week is organised by the Men's Health Forum, a charity that promotes men's health, and is backed by a wide range of other health organisations and charities.
Notes to editors
Page created on May 15th, 2008
Page updated on December 1st, 2009